By Abhay Ray 
Introduction
KIWI Kisan Window, a Dehradun-based organic food company, captured not just sealed a deal on Shark Tank India but grabbed a deal 5 times higher than its ask. This isn’t just another tale of entrepreneurship; it’s a narrative that embodies the spirit of modern India deeply rooted in tradition yet boldly stepping into the future.
About KIWI Kisan Window
KIWI Kisan Window is a Dehradun-based company that sells a range of organic and sustainable food products like pulses, pickles, dehydrated coconut chips, and traditional Indian snacks, focusing on promoting responsible farming practices directly sourced from Indian farmers; founded by Nupur Agarwaal and Abhinav Ahluwali, they are known for their commitment to quality and ethical sourcing.
Key points –
- Focus on Organic Food : They primarily sell organic food items, aiming to provide healthy and nutritious options to consumers.
- Direct from Farmers : KIWI Kisan Window sources their products directly from farmers, supporting local communities and sustainable agriculture.
- Product Variety : Their product range includes items like thepla, mukhwas, chunda, aam aachar, dehydrated coconut chips, pulses, and more.
- Retail Presence : Besides online sales, they operate multiple retail stores in Dehradun.
How ‘Kiwi Kisan Window’ was Born
“Every time we spoke to farmers, two questions kept coming up: ‘Where will I sell my produce?’ and ‘How do I get the best price for it?’” says Nupur. The couple realised the vast potential of India’s agricultural diversity and decided to bridge the gap between farmers and conscious consumers. Thus, Kiwi Kisan Window was born a platform to bring healthy, organic produce directly from farms to tables. Their first step was organising a small farmers’ market in Dehradun in 2017. The overwhelming response from both farmers and consumers set the tone for their journey. Encouraged by this success, the duo started packaging and branding farm produce under their own label, expanding their reach year by year. In 2019, Kiwi Kisan Window received an angel investment of Rs 80 lakh. This funding proved to be a turning point. “We used it to set up better infrastructure, build a robust supply chain, and open our first store in Dehradun,”.
A Shark Tank Milestone
The deal with ₹2.5crore for 10% Equity from Kunal Bahl, founder of Snapdeal, for KIWI Kisan Window. Beyond the financial boost, the partnership brings invaluable mentorship and industry insights. The Sharks’ interest also underscores the growing consumer demand for organic and sustainable food. Competing with giants like Patanjali and Organic India, KIWI Kisan Window is carving out its niche with its unique blend of tradition and innovation.
Kisan Window’s Financials & Revenue during Shark Tank India:
In 2017, KIWI Kisan Window was founded as a private company. Healthy necessities, which has 150 SKUs, healthy beverages, which has 50 SKUs, and healthy snacks, which has 50 SKUs, are just a few of the many categories into which their items are separated. Online sales account for 97% of KIWI Kisan Window’s total revenue. Since the internet business only began operating offline in the most recent quarter, it accounts for a very modest portion of overall revenue. In FY23–24, the company generated ₹5.06 crores in revenue, up from ₹4.3 crores the year before. Regarding FY24–25, the company has already generated ₹4.5 crores in revenue until October 2024, and it anticipates finishing the year with ₹10 crore.
Early in 2024, KIWI Kisan Window raised its first investment, raising ₹80 lakhs at a valuation of ₹30 crores. Last year, their EBITDA was 5.3%. A year ago, it was 4.3%. The founders disclosed that their current EBITDA is -2% negative. Through its website, the business offers a small, high-margin assortment of their products. The largest expense for unit economics is COGS, which is 50%; salaries account for 22.5%; rentals for another 6.5%; marketing for 3%; logistics and power for 2% each; maintenance for another 3%; and after deducting other expenses for 5.7%, they have an EBITA of 5.3%. Their store is 250 square feet on average. Each store generates ₹9–10 lakhs in sales, and they pay an average of ₹45,000 in rent. In Mohali, their retail sales are ₹5 lakhs, whereas in Dehradun, they are ₹15 lakhs. The remaining locations are franchises, while four are company-owned. The store will pay for itself in 18 to 24 months.
Impact on Local Farmers and Communities
Each purchase from us contributes to the critical process of carbon sequestration, bolsters the sustainability of rural livelihoods, and empowers women within our local communities. KIWI’s support has a ripple effect, with women gaining economic independence, influencing financial decisions within their households, and contributing to improved living standards, including access to better healthcare and education for their families. The brand’s encouragement for women to assume leadership roles within farming cooperatives and community initiatives has shattered traditional gender roles, inspiring women to lead, guide, and participate in decision-making processes. KIWI is sowing the seeds of empowerment, equality, and progress, demonstrating that it’s not merely an organic brand but a powerful catalyst for bringing about significant change in the lives of both women and farmers within these villages.
Conclusion
Kiwi Kisan Window is much more than a retail brand; it’s a movement. The startup works directly with thousands of farmers across the country, ensuring fair trade practices and delivering high-quality, unadulterated products to consumers. They’ve set up local processing units, employed robust quality checks, and built a strong supply chain to ensure consistency.
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