By Abhay Ray 
Introduction
A trio of young entrepreneurs named Rohan, Janvi and Ojasvee pitched their lifestyle clothing brand, Burger Bae, on the latest episode of Shark Tank India. They described their products as ‘tasty’ and ‘saucy’, and their brand persona as a toxic college girl who is a red flag that you can’t stay away from’ . The answer left Viraj Bahl, who was making his first appearance on the show, mightily impressed with the founders’ vibe. They asked for ₹ 1 crore in exchange of 2.5% equity, valuing their business at ₹ 20 crore.
The Story of “Burger Bae” and Vision
In the bustling streets of Ludhiana and Delhi, a fashion revolution was taking shape. Burger Bae, a D2C clothing brand driven by Instagram’s vibrant community, was founded with a mission to deliver high-quality, stylish yet functional apparel, always ahead of the trends. Founded in 2019 by Rohan Kashyap, Ojasvee Kashyap, and Janvi Sikaria, the brand has already won over 2.5 lakh customers and built a strong digital presence with 2.67 lakh Instagram followers.
With Burger Bae, our vision has always been to build a brand that resonates with the new generation. From day one, we have stood by our three core pillars: Quality, Community, and Sustainability, not as mere buzzwords, but as the foundation of everything we do. Coming to Shark Tank India to present our brand was a defining moment in our journey. We’re here to prove that a brand from India can go global.
Company Revenue – Pitch Shark Securing Investment
We have a long way to go, but this is just the beginning, says Rohan Kashyap, Janvi Sikaria, Ojasvee Kashyap – Co-Founders, Burger Bae. They said that their revenue is about to hit ₹ 15 crore this year, but Rohan admitted that an early partnership backfired on him to such a degree that the brand nearly went bankrupt recently. He said that he shed 33% of his business to an early investor, who didn’t live up to their end of the deal. Rohan had to sever ties and buy them out, for which he borrowed money from his family. He also said that at Burger Bae, he takes a customer-first approach, and that he saw his former partner floundering on that front.
Stepping into the tank, the founders faced a mix of curiosity and scepticism. The sharks were initially caught off guard by the brand name, expecting a food venture. However, Rohan, Ojasvee, and Janvi quickly turned the conversation to their vision, creating a Make-in-India fashion brand that blends comfort, quality, and trend-driven designs.
Rohan’s customer-first approach also had an impact on his personal life. Janvi was a disgruntled customer of Burger Bae, who complained about an unfulfilled order and received a call from Rohan. He promised her free merch forever. One thing led to another, and they started dating. Eventually, Rohan made her a co-founder at the company. Rohan told the panel of ‘sharks’ that he wants to transform Ludhiana in the way that Narayana Murthy transformed Bengaluru. Aman Gupta joked that he’d have to work 70-hour weeks for that. Rohan said that he is willing to work 100 hours a week if needed.
But Namita Thapar wasn’t convinced by his grasp of numbers. She backed out of the deal, as did Viraj, who said that it is too early to invest in their company. But Aman, and Anupam Mittal and Kunal Bahl expressed interest. They each offered the founders ₹ 1 crore in exchange of 10% equity, or, alternatively, ₹ 2 crore in exchange of 20%. Janvi praised all three of them to no end, and said that they are each titans of their fields. She asked if they’d consider joining hands, and they agreed to come in together for ₹ 2 crore at 20%. Janvi excitedly agreed to the terms, but Rohan hesitated. Aman and Anupam asked them not to rush into it, but after a few moments, they agreed.
Secret Sauce : Why GenZ is Obsessed
The community was instrumental in Burger Bae’s success.
- Viral Designs : No in-house designers! They crowdsource trends from Instagram DMs. Saw Hailey Bieber’s outfit? Burger Bae recreates it in 48 hours.
- Community Power : 67 Lakh Instagram followers + 2.5 Lakh customers. Customers even hire makeup artists to get featured on their feed — ultimate flex!
- Affordable Swag : Prices start at ₹Hoodies,co-ord sets, and dresses that survive 30 washes without fading.
Revenue soared from ₹15 lakh in 2019 to ₹11.8 crore in 2024, with projections of reaching ₹16 crore in 2025. Rohan recognized that they weren’t merely selling clothes; they were fostering a sense of community and belonging.
Conclusion
Rohan Kashyap’s journey on Shark Tank India is a testament to the power of blending personal connections with business acumen. His humorous self-reference as “Ludhiana ka Narayana Murthy” reflects his ambitious vision to build a successful brand while staying true to his roots. With the support of his co-founders and a growing customer base, Burger Bae’s success story showcases the importance of innovation, dedication, and authentic connections in the modern entrepreneurial world. The investment deal on Shark Tank India has only propelled them forward, setting the stage for even greater growth and success.
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