By Abhay Ray 
Introduction
Powai isn’t just another Mumbai pin code it’s a postcode where square feet dream big and price tags sprint faster than local trains. Tucked amid its glassy high-rises is the minimalist yet mighty apartment of Vineeta Singh, co-founder-CEO of SUGAR Cosmetics and the straight-shooting Shark Tank India judge who can smell a dodgy valuation from a mile away. Singh’s odyssey begins, paradoxically, in a house so tiny she had to choose between storing shoes or dreams. She chose dreams, and the rest is a swirl of mascara wands, marathon medals and board-room battles.
Today she lives in a luxury apartment where Powai real-estate quotes flirt with ₹ 75,000 per square foot, and where floor-to-ceiling windows double as front-row seats to her dawn workout rituals. Yet every polished tile here whispers a backstory of rejected crores, bruised egos and unshakeable grit. Strap in—this tour is as much about hustle as it is about home décor.
Sugar Cosmetics’ Vineeta Singh LUXE Lifestyle: Powai’s Pricey Playground
Fun fact: at ₹ 75,000 per square foot, ten square feet of Vineeta’s living room could buy you a brand-new Alto—minus the steering wheel. Her French windows frame Lake Powai, an 1891 reservoir turned real-estate catnip, and the skyline beyond is speckled with start-up founders, Bollywood hopefuls and, in migration season, the odd flamingo.
Minimalism Meets Marathon
Step inside and the first splash of colour you’ll notice is a pair of plush cobalt-blue sofas punctuating an otherwise whisper-white palette. A modular entertainment wall shelves kids’ board games beside pitch-deck printouts because bedtime stories occasionally involve CAC versus LTV. Instead of a bulky gym, a lone rowing machine faces the balcony so morning cardio comes bundled with a sunrise. Resistance bands dangle next to children’s paintings, a daily reminder that both muscles and mind-sets need stretching. In the quartz-topped kitchen, new lip-crème flavours battle for space with electrolyte popsicles, while a smart fridge logs post-run fuel beside a Saturday-only sourdough loaf.
Vineeta Singh Disciplined Daily Rhythm
Her schedule is a choreography of hustle and home. At 5:15 a.m. she pounds out a 12-kilometre loop around the lake, syncing every lap to Beyoncé’s “Run the World.” By 7:30 the family debates cereal brands; the losing box gets a marketing post-mortem from the kids. Nine sharp, Zoom all-hands opens with a two-minute plank contest the last developer holding form earns DJ rights for Friday. Come 8 p.m. it’s story time, but Alibaba’s e-commerce exploits replace Red Riding Hood, with purchase-order terms for plot twists.
Turning Lipstick into Loot
Failure showed up twice before fortune knocked. After two fizzled ventures including a lingerie-subscription idea—SUGAR clocked ₹ 105 crore in revenue for FY20 and now paints smiles in more than 2,500 outlets across 130 cities. The irony remains delicious: the woman who once declined a ₹ 1-crore salary later raised ₹ 158 crore from Elevation Capital, compound-interest karmic payback for betting on herself. For perspective, the first SUGAR warehouse was stacked like Jenga; nudge one eyeliner box and you risked a cosmetic avalanche.
Power Couple, Power Closet & Lessons Hidden Between the Sofa Cushions
Vineeta and husband Kaushik Mukherjee share both equity and electrolytes. Their walk-in closet is colour-coded—his business-casual greys, her Shark-Tank primaries, and a mutual stash of matching marathon jerseys. Sundays see term-sheet debates swapped for Lego architecture with their sons; prototype pitches apparently begin in primary school here.
First, decline the safe bet—a cushy investment-bank gig might come with cool air-conditioning, but rarely equity in your own destiny. Second, your address isn’t your identity; a leaky matchbox flat and a lakeside duplex differ only after the mindset does. Finally, design for discipline when the treadmill faces the skyline, excuses simply run out of room.
Closing Curtain Call
Every square foot of Vineeta Singh’s Powai home reads like a gratitude journal in concrete—proof that “self-made” isn’t an arrival but a runway you pour yourself. Those plush blue sofas celebrate risks taken; the French windows stand for transparency in business and life; and that modular kitchen island moonlighting as an R&D lab reminds us innovation often starts where comfort zones end. So the next time you swipe on a SUGAR lipstick, know its pigment was probably perfected at a quartz countertop before dawn by a marathoner-mom-CEO who traded a crore-rupee salary for freedom, flopped twice, and still outpaced Powai’s property prices.
Conclusion
Vineeta Singh’s Powai home isn’t just a symbol of success it’s a blueprint of resilience, discipline, and intentional living. Every detail, from the sunrise-facing treadmill to the colour-coded closet, reflects a life built on bold choices and relentless drive. It’s a space where family routines intersect with founder hustle, where marathon medals hang beside market metrics, and where each polished surface has been earned through grit, not glamour. Her journey from a cramped flat to a luxury duplex mirrors the ethos of SUGAR Cosmetics—unapologetically bold, fiercely independent, and rooted in real effort. If walls could talk, hers would echo a single truth: the real luxury is owning your story, and writing it on your own terms.
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