By Abhay Ray 
Introduction
Utsav, the fast-growing spiritual platform, has successfully raised ₹6.35 crore in its latest funding round. The investment, led by Mumbai-based Equanimity Investments, also saw participation from India Quotient, an existing investor. The Kolkata-based startup plans to use this fresh funding to expand its services, improve technology, and hire top talent as it aims to grow both in India and globally. Through this investment, Utsav has successfully marked a new milestone, especially as it continues to add more features and expand its reach within the spiritual and wellness sector.
About Utsav
The service and products range at Utsav makes it easy to find services of making spirituality approachable for larger crowds. Among other features available, this online pujas feature and also consultations in regards to spiritual services have become easier on this portal with an availability of extensive varieties of religious content as well. In order to help users cope up with this transition, this service of bridging traditional methods with modern tech seems very vital to bridge.
The company was established by Ankita De, Sourajit Basu, and Prajata Samanta, wherein, it provides a virtual platform for users to book pujas, consult with priests, and receive prasad via home delivery. Furthermore, it aims to tap the mass religious audience in India by creating a robust online ecosystem around these fronts. Utsav said in a press release that this funding will be leveraged to expand its operational wings both within India and internationally, while also use it for hiring talent, and enhancing technology prowess.
Funding Details
Utsav’s latest funding comes at a key moment as India is getting global traction because of its Maha Kumbh Mela 2025, one of the world’s largest spiritual events. In December 2021, Utsav raised undisclosed funding in a seed round. Similarly, in June 2023, the company secured $244.08K. This comes at a time when the interest for the spiritual tech segment is rapidly growing.
Equanimity Investments, a venture capital firm specializing in investing in innovative startups across various sectors, led the latest funding round. The investment will be used to upgrade Utsav’s technology infrastructure, increase its product offerings, and scale up its marketing efforts to reach a wider audience. The funds will also be used to develop new features to enhance user experience and engagement on the platform.
The Spiritual Market Landscape
The spiritual and wellness market in India has been booming over the past few years, fueled by an increased interest in holistic well-being and mindfulness practices. As more people look to make spirituality a part of their everyday lives, the Utsav platform is in a prime position to fulfill this growing demand. Technology infusion into spiritual practices provides greater accessibility and convenience, allowing users to better explore their spiritual journeys. Equanimity Investments-led funding round of Utsav is yet another example of the growing interest in spiritual and wellness platforms in India. Utsav will be able to improve its services and expand the reach with new capital, which will make spirituality more accessible to a larger section of people. As the company continues to innovate and grow, it will become a significant part of the shaping of the future of spiritual engagement in the digital age. The spiritual market, valued at $58.86 Bn in 2023, is projected to grow significantly, with an expected annual growth rate (CAGR) of 10% through 2032. This growth reflects increasing demand and investment in spiritual services.
For instance, last month, Tech4Billion Media, the parent of Chingari, forayed into the spiritual tech market by launching AstroLive. Similarly, Kuku FM recently launched its own Bhakti app at Maha Kumbh Mela 2025. During the testing stage, Kuku FM received a strong positive response from users, achieving 500K downloads of its Bhakti App.
Utsav Growing Platform with Big Plans
Utsav says that its platform currently sees around 3 lakh organic monthly visits on its website, Utsav has already built strong partnerships with more than 60 temples across northern, eastern, and western India. But this is just the beginning. The startup has big plans to expand its reach by increasing its temple partnerships to 100 within the next year. It also aims to establish a presence in the South Indian market. The startup also intends to introduce it’s ecommerce services in the coming months.
The other notable players in this space are Vama.app, AppsForBharat, Astrotalk, Astroyogi, DevDham, and others. Utsav plans to offer various merchandise such as Jyotirlinga from Triyambakeshwar, the Shani yantra from Shani Shinganapur temple or a Rudraksha mala, and more. It aspires to revolutionize how people experience religious rituals, combining tradition with technology to make spiritual services more accessible. Utsav’s founders believe that their platform can serve a diverse set of users, particularly non-resident Indians (NRIs), who often find it difficult to access spiritual services and maintain their religious practices due to geographical constraints.
Conclusion
Utsav is set to revolutionize the way people experience spirituality. Whether it’s booking a puja online, receiving prasad at home, or purchasing spiritual products, the platform is creating a unique, all-in-one experience for devotees. As the company continues to grow, it’s clear that Utsav has a big role to play in the future of digital devotion and spirituality.
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