By Abhay Ray 
Introduction
Bengaluru-based caregiving-tech start-up LegUp–which has introduced an innovative caregiving platform to seamlessly bridge the gaps between modern families and trusted caregivers has secured a pre-seed funding of INR 2 Crores (~$250K) from Bluebridge Capital Private Limited. This marks LegUp’s first official fundraising round since its inception in May 2024; prior to this, the start-up had remained bootstrapped.
About LegUp
Founded in 2024 by Mahesh Narayanan MS, Ananthu V, and Jerin Mathew, LegUp offers a range of caregiving and companion services, including japa nanny care, babysitting, and elderly homecare assistance. At Legup, we understand the challenges and demands of modern life, especially when it comes to balancing responsibilities at home and work. Based out of Bangalore, we are a compassionate caregiving company dedicated to providing exceptional services tailored to meet the diverse needs of individuals and families. The platform has onboarded over 10,000 skilled caregivers, each verified and trained to provide exceptional care.
Utilization of Funds: Technology Development and Expansion
The company plans to utilize the capital to enhance its technology infrastructure and operational capabilities while fostering growth and expansion. Additionally, a significant portion of the funds will be allocated toward the development and launch of two upcoming mobile apps. Speaking about the fundraise, Ananthu V, Co-Founder, LegUp said, “We are elated to announce LegUp’s maiden pre-seed funding powered by BlueBridge Capital a pivotal milestone in our journey of positively transforming the fragmented and unstructured caregiving services landscape. Through our trusted, game-changing platform designed to connect families with skilled, compassionate caregivers, we at LegUp are committed to nurturing a credible and steadfast caregiving ecosystem across India, while empowering countless families with trusted and reliable caregivers for their personalized and compassionate care needs.”
He further added, “We are also simultaneously helping the nation’s caregivers to obtain better job opportunities, higher and more predictable monthly earnings, standardization of job roles, enhanced job security, and much more, thus addressing and bridging the gaps between both ends of the spectrum. We will be, going ahead, embracing a fully tech-driven approach that shall assist us scale significantly, and move faster and closer to our vision of redefining the nation’s caregiving space.”
Jerin Mathew and Mahesh Narayanan MS, Co-Founders of LegUp added, “At LegUp, our journey is rooted in empathy, driven by purpose, and powered by trust. Our pre-seed funding comes just at the right time when we have successfully established our platform-market fit, post helping 500+ families navigate their diverse caregiving challenges, and showcased our platform’s transformative potential, especially in terms of formalization of India’s caregiving economy. The surge of nuclear families in India in the recent past has necessitated a new and revolutionary approach to reshape caregiving, and that’s exactly what we at LegUp are enabling, combining our tech-driven approach with human empathy, expertise and trust. As we continue to expand our services, geographical footprint and the trusted LegUp caregivers’ network, and launch new verticals such as geriatric care and concierge services, we are poised to cater to the evolving needs of both urban and semi-urban families, addressing the unique challenges of various demographics, while ensuring optimal comfort, dignity and peace of mind for every individual we serve along the way”.
High Growth Industry-Market Revenue
The child care services sector in India is has been projected to reach over US$ 25,892 million in revenue by 2030, while growing at a CAGR of 5%. On the other hand, the Indian elderly care market – currently valued at US$ 7 billion – is expected to reach a whopping US$ 50 billion by 2030. As per estimates by The International Labour Organization (ILO), increased investments in India’s blooming care economy have the potential to create 11 million jobs. LegUp is well-positioned to capitalize on these industry trends, leveraging its tech-enabled platform, operational efficiencies, and strong caregiver network to drive sustained growth. Currently generating a monthly recurring revenue (MRR) of ₹22 lakhs, the company aims to achieve an annual revenue of ₹15 crore in the upcoming fiscal year.
Accelerating Growth Through Innovation
The funds from this round will be strategically allocated to enhancing LegUp’s platform capabilities, expanding its reach, and launching two dedicated mobile applications. One of these will serve as a customer-facing app, allowing end-users to seamlessly book caregiving services. The second app will cater to caregivers, offering them job opportunities and a structured support system for their professional growth.
With an existing network of over 10,000 verified and trained caregivers, LegUp has quickly established itself as a reliable solution for modern families in need of caregiving services. The platform specializes in baby care and elder care, providing access to trained Japa Nannies, Babysitters, and Elderly Homecare Attendants. The company has been witnessing a remarkable 40% month-over-month revenue growth, underscoring the strong demand for high-quality caregiving solutions in India.
Conclusion
This funding round marks a key milestone in LegUp’s mission to transform India’s caregiving services landscape. LegUp plans to expand its service offerings to include geriatric care and concierge services. The company is poised for growth, bringing tech-enabled solutions to a fragmented industry, aims to enhance its AI-driven caregiver matching technology for better service delivery. Expansion plans include scaling operations beyond Bengaluru to cities like Mumbai, Hyderabad, Pune, and Delhi, with the goal of onboarding over 1 lakh caregivers by 2025.
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